The Public Relations Officer is responsible for managing and enhancing the public image of the Institution through effective communication strategies and media relations. Key Responsibilities Image Management: Develop and implement public relations strategies to promote a positive image of the organization. Media Relations: Act as the primary contact for media inquiries, prepare press releases, and coordinate press conferences. Communication Strategies: Craft communication plans that align with the organization's goals and engage target audiences effectively. Crisis Management: Handle crisis situations by managing communications and mitigating negative publicity. Event Planning: Organize promotional events, press conferences, and community outreach programs to enhance public engagement. Monitoring and Analysis: Monitor media coverage and public opinion to assess the effectiveness of PR strategies and adjust as necessary.

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